Swag
“The Toyota Sienna spots have become a Web sensation. The original ad drew more than 7.8 million views on YouTube, and the term “swagger wagon” — coined by the actor playing the father, Brian Huskey — has been adopted by some parents as a generic term for minivans.” - NYTimes
BF: In the Toyota ad, the tone you take is a little harder than you might expect, and that seems to work. Did you experiment with different approaches?
BH: When they did the audition they said, “These people think they’re likable, but they’re not likable.” The attitude is people who are clinging to the personal image they had of themselves in college a little too tightly. When we shot it, we had a range of “Do it a little less snarky” or “Do it a full-on mean.” - Brian Huskey on Brandfreak
